The bereavement centre, which was officially opened by the Duke of Gloucester in July at Lincoln County Hospital, offers help and advice to the families of patients who have passed away.
Asda has offered to donate flowers for the centre’s communal areas as part of the store’s ongoing commitment to support the local community. Paula Robinson is the North Hykeham store’s community champion and delivers the flowers once a fortnight.
Store Manager Adele Bayfield said: “We’re always really keen to support local charities and good causes and this is one of many ways we see the store helping out members of the local community.
“The team at the centre are doing a fantastic job in helping the community we live in at what must be a very sad and difficult time for local families and we’re proud to support that work.”
Bereavement Co-ordinator Ruth Birkinshaw added: “Here at the centre we provide a quiet and peaceful environment for people who have been bereaved and the flowers are a lovely and caring touch.
“The immediate period following bereavement is a particularly difficult time and whilst every loss is unique and people will grieve differently, there are inevitably practical arrangements which need to be addressed. We’re here to help alleviate some of the anxiety surrounding these arrangements and offer essential support that it is simply not possible to on busy hospital wards.
“It’s the thoughtful touches that often make a big difference in such sad circumstances. Thank you to everyone at Asda.”